Championship Rugby League club Sheffield Eagles partner with TicketCo to deliver cashless technology

13/09/2023

Championship Rugby League club Sheffield Eagles will streamline its ticketing operation after entering a multi-year agreement with TicketCo and its digital event payments platform.

The club has partnered with TicketCo to simplify supporters’ ticket-buying process, minimise queues on matchdays and streamline its sales operation to maximise productivity across other departments.

Its technology works by sending supporters a QR code direct to their smartphone once a ticket has been purchased. The code can then be scanned at turnstiles by stewards with the app compatible across all Android and iOS devices.

Fans will be able to use the TicketCo website and mobile app for the first time when Eagles host the world-famous Bradford Bulls at the Sheffield Olympic Legacy Stadium in the club’s final Championship fixture of the season on Sunday, September 24.

Becky Higgins, Customer Experience Manager at Sheffield Eagles, described the club’s partnership with TicketCo as a huge step towards achieving its matchday efficiency targets.

“Partnering with TicketCo was a natural step to take and we’re really pleased to formalise an agreement,” said Becky. “Traditional ticketing methods increasingly use up time which can be better invested elsewhere in the club, so our move to a digital platform has been made with a bigger picture in mind.

“We’ve been really impressed by the simplicity of TicketCo’s technology which prioritises a smooth, customer-friendly, service and an easy-to-access point of sale for our supporters.

“Our partnership with TicketCo will help ensure fans’ matchday experience is positive from the minute they purchase a ticket to when they leave the stadium, which is our ultimate goal.”

The move broadens TicketCo’s footprint across UK-based Rugby League clubs with London Broncos and Hunslet RLFC already signed up to the company’s cloud-based technology. 

David Kenny, Vice President of Greenfield Sales at TicketCo, was pleased to add Sheffield Eagles to TicketCo’s growing portfolio of work in the sport.

“Sheffield Eagles are truly maximising the potential of our cloud-based technology,” said David. “This agreement signals the beginning of a landmark moment for the club as it embraces our digital platform to improve its fan experience and club operation.

“We’re grateful to Becky for taking the time to understand our technology and look forward to working with Sheffield Eagles. We also wish the team a successful conclusion to the 2023 season.”

Founded in Norway in 2012, TicketCo provides its cloud-based technology across the events space including sports clubs, festivals, theatres and multi-purpose venues. Tickets for Sheffield Eagles’ final Championship fixture of the season against Bradford Bulls are on sale now and can be purchased by clicking here.

Organisations interested in learning more about TicketCo’s digital ticketing solution can email david.kenny@ticketco.net for further information.