The Sheffield Eagles 2012 Season Launch Press Morning was held this morning in Don Valley Stadium and was a huge success.

This marks the ambitions of the club this year to expand our visibility and following within the city. There are a number of initiatives which are already under way and a number which are in the pipelines and almost ready to go.

One of the most notable is the Sheffield Eagles Kids Free offer, and Fans pack which has attracted huge attention. There has already been a vast response to this offer which has seen almost 2,500 application forms requested with an expected return figure in the region of 1,000. This would be an excellent boost for season ticket growth figures and is something that will continue to progress throughout the seasons as the promotion is sustained. Tim Bergin and Misi Taulapapa have been delivering talks on determination within local secondary schools in recent weeks which has seen the interest in the offer take off. This is also a program which will persist throughout the season and will hopefully reap the deserving rewards for the club.

We will also be unveiling the 'Remember 98' campaign in the coming months which will see us looking for fans who have been out of touch with Sheffield Eagles to tell us their favourite or most memorable Eagles stories. They will then get their story told on the website and social media, and will be rewarded with two tickets to the next game!!

You will also be seeing the 'Get to know us.' campaign popping up around the City in the coming weeks. This campaign aims to bring Sheffield Eagles players to the people of Sheffield by telling more about the players than you would ever expect to know; some of which might be extremely suprising!! The first in the series will feature Misi in one of the most striking posters you are likely to see!

Keep and eye in the local media over the coming week to hear all about the season launch.