7th August 2018, 18:55
Commercial Corner with Mark Hannigan
In the latest edition of Commercial Corner, Mark Hannigan – Sheffield Eagles’ Commercial Director – gives the supporters an update as the club heads into the final weeks of the season.
The Eagles hosted a well-attended Fans Forum at Attercliffe Liberal Club recently, where Hannigan, Mark Aston and Liam Claffey gave an insight into on and off-field matters.
Hannigan was happy with how the event went, as fans got to put their questions to the club and have their queries answered.
“The fans are the lifeblood of the club and we need to keep them informed as often as we can,” he said.
“A big shout out to Attercliffe Liberal Club for hosting us, they have been great since we moved to the OLP.
“We try to keep the fans as up to date and listen to them as much as possible, implementing as much as we can.
“A big one on social media was asking for the training shirts to be available and they are now on the O’Neills website.
Hannigan introduced newly appointed Financial Advisor and Board of Directors member, Adam Claydon, to the supporters at the Forum.
“Adam is a long-time contact of mine and a personal friend,” he commented.
“I approached him to help me look at the commercial side of the club and the accounting side of things.
“He very quickly offered to come on board more formally and join the Board of Directors which is fantastic.”
A main talking point since the Forum, in light of Scarborough Group International submitting plans for the OLP, has been about the Eagles rebuilding rugby league in the Steel City.
Hannigan added: “I was involved a year or so ago when we were at Wakefield and speaking to businesses.
“It’s difficult going across two counties so it’s no surprise that it has lapsed slightly.
“What we now need to do is rebuild it. We have been here the best part of a season in a few weeks’ time.
“We are overachieving in terms of commercial revenue and fans which means the engagement is there, which means businesses can get value when getting involved with us.
“I think a lot of the sponsorship has come from contacts I have brought on and obviously long-standing contacts too.
“We need to open up new markets. I spoke to The Star the other week and said we need to rebuild rugby league in the city.
“We need businesses in Sheffeld to come on board with us.
“We do get a lot of support as our (business) lunches are well attended but we need to just up it a gear on match days and hopefully with the Friday night (games) coming in, that will help out as well.”
By Dan Fowler